The 7 crucial & obvious "DONT's" for SME startups that are most often overlooked:
Don't start a business without researching whether there is actual market demand for your product or service.
Don't run out of cash by underestimating expenses or overspending before achieving consistent sales revenue.
Don't neglect to create a detailed and realistic business plan that outlines your actions and sales projections
Don't build a team without diverse skills and a shared vision, as internal conflict can be a major downfall.
Don't launch a product or service without a clear sales plan to reach and acquire paying customers.
Don't expand too quickly or before your business has a stable revenue foundation, as it can overstretch resources.
Don't lose passion for your business; founder burnout can lead to a lack of direction and eventual failure.